In preparation for Lumasol’s Q1 2020 rollout, Hutchins is hiring an “extraordinarily experienced CMO,” adding to the “hundreds” of user tests, and developing her influencer, popup and outdoor event event strategy. Sophia Abdul-Hamid, also known as Makeup by Sophia, is a London, Ontario based Makeup Artist, Instructor, Esthetician, and Lash Technician. “One of our theses around next generation brands is: If you attach an influencer with a huge following to a consumer product, it’s like having your own media channel, so Lumasol’s starting on third base-they’re going to take off.” That was not lost on me when we made the investment,” says Sigalow. “There’s obviously precedent with the Jenners in the skincare industry. Additionally, the product’s design and functionality make it highly ‘grammable-a deliberate strategy for Hutchins’ plan to rely heavily on Instagram influencer marketing, with probable Jenner/Kardashian spots, to market the product. The bottle changes color when exposed to UV and UB rays, letting its owner know it’s time for another spritz, and habituating reapplication. Lumasol’s packaging is also a huge draw for the investors. The fact is that she can leverage her connections to power the distribution behind the product.” “She’s identified an underserved market and a product that people would want. Sophia was such an incredibly strong person when she came in and pitched us on her vision.” says Cyan Bannister, the partner at Founders Fund who led the round. This is done by inserting cosmetic pigments into the dermis layer of the skin. Sophia Makeup Artist, LLC was registered on as a domestic limited liability company type with the address 2000 Jordan Lane, Alpharetta, GA, 30004, USA. So what compelled Founders Fund send Hutchins a term sheet within an hour of her pitch presentation? “Founders Fund invests in founders, first and foremost. Permanent makeup are treatments that replicate perfectly applied conventional makeup, most frequently on the brows, lash line, lips, and hairline. Coola, Kate Sommerville, Shisheido and Ulta Beauty, among others, offer makeup setting sprays with SPF. Semi-premium sunscreen brand Supergoop retails a SPF 50 setting spray product at $12 per ounce. Lumasol will not be the only ‘mastige’ post-makeup sunscreen spray on the market.
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